Exploring Fora: The Modern Travel Agency
- Craig Johnson
- Feb 5
- 3 min read
Updated: Mar 30
In a world where travel is complex and expectations are high, Fora Travel recently caught my attention as a way to make travel bookings for my network that much easier. With years of experience in sports and event marketing, I've seen firsthand how important digital systems can be for creating those amazing experiences.
My deeper involvement with the travel industry has also highlighted the various challenges (such as regional regulations or the necessity for appropriate insurance coverage) that must be addressed when organizing unique event travel.
In youth sports, the stay-to-play hotel booking model is generally seen as the norm for attending out-of-town tournaments. Ultimately, is it worthwhile to find the right travel agent when seeking event tickets for a vacation? Fora is changing the game and making all of this travel planning a breeze.
A New Age of Travel Support
Organizers I am closest with, like team managers for a parent-driven kids' hockey team or a traveller who wants to enjoy that rare VIP experience, are a challenge for that traditional travel agency. This too is where Fora shines in supporting my world; I can now provide clients with a unique fantasy camp-type experience, anchored with confidence and support, that every travel booking detail is addressed thanks to using Fora's platform (also referred to as Portal).
A technology-driven platform that allows travel advisors to better connect with like-minded clients for creating truly once-in-a-lifetime experiences. Boom!
Commitment to Support and Community

Becoming a travel advisor is a smooth process, too. Right from the beginning, you are guided through a straightforward setup that educates and qualifies applicants. And if you are completely new to the travel industry? No problem, Fora is definitely for you. Simply begin the approval/membership process to unlock a toolbox of travel training assets, instantly building your own travel-focused business.
Another wow factor I discovered is Fora's amazing support system that is in place for travel advisors. Not only online resources but in-person events are offered right out of the gates once approved. A great community offering support, sharing insights and providing marketing resources — from business card templates to social media guidance.
More Control with Travel Tech
Along with event (and, of course, travel) planning, adapting to clients' needs swiftly is essential. Fora does this by simplifying the booking process. With tools to scour the best travel deals and track itineraries, the platform allows advisors more time to create custom experiences. Plus, the user-friendly interface reduces stress in decision-making, allowing you as the travel advisor to focus on your niche or program vision.

Fora grants immediate access to make adjustments. For instance, if a client needs to shift dates due to unforeseen circumstances, advisors can handle all of this seamlessly.
The Future of Event Travel
As I navigate the evolving event landscape, I continue to be inspired by tech platforms solving workflow pains. Fora is an example of that, redefining the roles of travel agents. Seamless onboarding, supportive networks, effective technology, and agile response capabilities creating a new environment that is a must for travel entrepreneurs.
If you are passionate about this space, considering a career shift or want to enhance your current booking processes, check out Fora. A platform that transforms the complicated task of travel planning into a more personalized experience.
TIP:
Once certified, get started by booking your own personal travel (and grow from there)
Learn more at Fora's YouTube channel
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